Canon and Technicolor to bring movie colour to your DSLR..

Canon and Technicolor have signed a deal that will see the creation of a Technicolor profile created for and be made available to current and future Canon DSLR users.
It means that Canon DSLR users, like those who own the Canon 7D or the newly announced Canon EOS 600D will be able to shoot a movie with their camera and make it look like its been processed by Technicolor, giving it a professional look and feel as if it had been shot for the movies.
“Having shot a theatrical feature using Canon’s EOS DSLR’s (1-D Mark IV, 5D Mark II and the 7D),” states Tom Stern, a professional cinematographer who has worked with the likes of Clint Eastwood. “I am very supportive of Technicolor and Canon working together to develop the ‘CineStyle’ profile.  This can only help to serve greater utility of the EOS DSLR’s in production cinematography.  I applaud this effort.”
“Technicolor has closely followed the adoption of Canon EOS DSLR cameras into the ranks of professional productions,” stated Technicolor’s chief marketing officer, Ahmad Ouri.  “We remain committed to cinematographers as they adopt new tools and techniques, and, based on the requests we’ve received from many of our creative clients, we have worked with Canon to provide a stable path, originating with these cameras and flowing effortlessly into our post pipeline.”
Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, for Canon USA added: “We are excited about Technicolor’s development of their new CineStyle for Canon EOS DSLR cameras, giving post-production professionals image files with much greater latitude  and versatility when colour grading EOS footage.”
And they would be right, last year House used the Season 6 finale shows what DSLR movie-mode can do shooting the final episode on Canon cameras rather than more professional rigs.
More details are expected at the National Association of Broadcasters (NAB) Show 2011 in Las Vegas next week.