Tags, essentially hashtags with a unique approach, are now being globally introduced on Threads, as announced by Instagram head Adam Mosseri on Thursday. The functionality of tags differs slightly from traditional hashtags on platforms such as Instagram and X (formerly Twitter). When crafting a Threads post, initiating a tag involves tapping the # symbol and entering your chosen topic. Unlike conventional hashtags, you're not confined to a single word; you can input an entire phrase (including spaces) and include special characters, Mosseri explained. It's worth noting, though, that only one tag per post is allowed.
The purpose of tags on Threads aligns with that of hashtags – they serve as an effective means to connect with individuals interested in the topics you're discussing. According to Mosseri, "If you share on Threads, [tags are] a great way to help connect with people who are interested in the topics you’re talking about. And for everyone, it’s a great way to help dive deeper into your interests." Meta's implementation, including the restriction to a single tag, is appreciated for its clever approach to prevent intrusive hashtag spam. Nevertheless, the adoption of tags by users will ultimately determine their utility as a valuable tool for discovering conversations about specific topics.
