Google Chrome will begin restricting third-party cookies in January, aiming for complete disablement by mid-2024

In an effort to enhance user privacy and curtail the tracking of online activities for profit, Google is preparing to implement its plan to block third-party cookies in Chrome. Beginning on January 4, the tech giant will commence tests for its Tracking Protection feature, initially limited to one percent of global Chrome users. The feature, which restricts website access to third-party cookies by default, is scheduled for broader implementation to all users by the second half of 2024.