boAt Lunar Pro LTE smartwatch

India's leading wearable brand, boAt, has introduced a groundbreaking advancement in the tech market through its strategic alliance with Jio, India's foremost telecom operator. The outcome is the launch of the state-of-the-art Lunar Pro LTE smartwatch, designed to redefine connectivity by harnessing Jio's eSIM technology. This innovative partnership aims to provide users with an unmatched experience of staying connected without the burden of carrying their smartphones.

The boAt Lunar Pro LTE smartwatch marks a significant breakthrough in the realm of connectivity and user convenience. Leveraging the capabilities of eSIM functionality, users can seamlessly make and receive calls, exchange messages, and stay connected without the need to carry their smartphones. This technological innovation is particularly well-suited for individuals leading active lifestyles, offering uninterrupted connectivity without worrying about battery life or signal strength.

What sets the Lunar Pro LTE apart is its integration of a built-in GPS system, enabling users to accurately track their routes during activities like running, cycling, or hiking. This feature provides precise data on distance covered and the path taken, enhancing the overall experience for outdoor enthusiasts. The smartwatch features a vibrant 1.39-inch AMOLED display, ensuring clear visibility even in direct sunlight. Additionally, it includes alerts for sedentary behavior, encouraging user activity and well-being.

Moreover, the Lunar Pro LTE functions as a robust fitness-tracking device, equipped with various health monitoring tools, including a heart rate monitor, blood oxygen monitor, sleep tracker, and fitness tracker. These features empower users to monitor and pursue their health and fitness goals effectively.

Aman Gupta, Co-Founder and CMO of boAt, expressed excitement about the collaboration with Jio, stating, "Our partnership with Jio for the LTE Smartwatch reflects our commitment to democratizing access to cutting-edge technology. We believe this offering will revolutionize connectivity in India, providing unmatched convenience to our users." A spokesperson from Jio echoed this sentiment, affirming, "We are thrilled to partner with boAt in introducing the LTE smartwatch powered by Jio's robust 4G network. This collaboration underscores our dedication to innovation and ensuring our customers receive the best-in-class technology."

The boAt Lunar Pro LTE smartwatch is set to be released in the coming weeks. For more details about this innovative wearable, interested individuals can visit the boAt website. This groundbreaking collaboration between boAt and Jio is poised to reshape the landscape of wearable technology, offering unparalleled connectivity and convenience to users across India.

boAt Stone Majestic Riverdale Rocker Bluetooth speaker

boAt has unveiled the Stone Majestic Riverdale Rocker, a novel portable Bluetooth speaker in the Indian market. The launch coincides with a campaign featuring the cast of Netflix's film, The Archies, alongside social media influencer Orry and boAt's CEO and founder, Aman Gupta. Embracing a nostalgic theme, the limited edition Riverdale Rocker draws inspiration from the Archies universe's music theme, complemented by the brand's founder dancing to the boAt jingle. The speaker showcases a retro design, delivering 90W boAt Signature Sound, a 6-hour playback duration, dual full-range drivers with a built-in subwoofer, and dual EQ modes tailored for movies and music. It offers versatile connectivity options, including Bluetooth, AUX, USB, and HDMI (ARC). The specifications of the boAt Stone Majestic Riverdale Rocker include Bluetooth v5.3, 90W output power, a full-range oval-shaped speaker, 6 hours of playtime, compatibility with USB/BT/AUX/FM/HDMI(ARC), dual EQ modes (Movie & Music), a 6-hour charging time, and dimensions of 300mm (L) x 180mm (W) x 180mm (H), weighing 3.5kg. Priced at Rs. 9,999, the boAt Stone Majestic Riverdale Rocker speaker is available for pre-order on the boAt website.

boAt emerges as the second-largest wearable manufacturer in Q3 of 2023

The global landscape of wearable devices is experiencing rapid evolution, with industry giants like Apple, Xiaomi, Samsung, and Huawei competing for dominance. However, in 2023, a prominent Indian brand has surged to prominence in this dynamic race. According to the IDC Worldwide Quarterly Wearable Device Tracker Q3 2023 report, boAt, the audio and wearable brand under Imagine Marketing, has secured the second position in the list of the largest wearable device manufacturers by volume, following Apple. The report highlights a 2.6% year-over-year growth in worldwide wearable device shipments during Q3 2023, reaching a record high of 148.4 million units. With 14.3 million shipments, boAt captured 9.6% of the market share, positioning itself as a formidable contender. Jitesh Ubrani, a research manager at IDC, notes that the surge in wearables is primarily driven by the emergence of smaller and sleeker designs, with newer brands like boAt contributing to this trend. In contrast, Xiaomi secured the third spot, Samsung claimed the fourth, and Huawei settled in the fifth position. The IDC report also indicates that the total volume of wearable device shipments in Q3 2023 surpassed both Q3 2021 and Q3 2022, showcasing the significant growth fueled by smaller brands and emerging categories.