As a part of its strategy to connect the next billion consumers to information and the internet, Nokia India today launched with Bharti Airtel a customized version of the Nokia Xpress Browser for Airtel consumers on compatible Nokia mobile phones. Nokia Xpress Browser enables up to 85% more efficient mobile browsing compared to conventional browsers, making it faster and cheaper for consumers to access the internet and use popular services like search, rich web apps and social networking. The Nokia Xpress Browser optimizes web sites, enabling them to load faster on Nokia Series 40 devices, including Nokia Asha Smartphones. It will be rolled out over the coming week and Nokia-Airtel consumers will be automatically upgraded to the new version.
In 2012, the number of Nokia Xpress Browser users on Airtel’s network quadrupled and average data consumption per user tripled during the same period. “More and more people are experiencing the Internet for the first time and we believe this initiative will further accelerate that. This is a first of its kind partnership for Nokia in India and we are sure that the customized Nokia Xpress Browser for Airtel consumers will provide them with a richer and more immersive mobile browsing experience,” said Viral Oza, Director Marketing, Nokia India. “We are witnessing tremendous growth in mobile internet usage in India and are glad to be partnering with Nokia to offer our users a customized and enhanced browsing experience including one-click access to our premium content and services. We believe the superior browsing experience offered by Nokia Xpress Browser will accelerate mobile internet adoption and engagement,” said N Rajaram, Chief Marketing Officer, Bharti Airtel.
About Nokia Xpress Browser:
The cloud-accelerated Nokia Xpress Browser delivers a smarter internet experience on Nokia mobile devices, making it easier, faster, and more affordable for consumers to access the internet and use popular services like search, web apps and social networking. The Nokia Xpress platform, including the Nokia Xpress Web App Builder, is a foundation for future innovation and new internet experiences.
Consumers are able to easily discover top Indian content via the browser's inviting and intuitive start page. Downloading, saving and sharing content is fast and simple. It also makes it easy to find, install and use relevant global and local web apps that offer an even richer experience. Nokia Xpress Browser is the first of its kind to support web apps, and now boasts a catalogue of more than 10,000 web apps.
The Nokia Xpress Browser works with Nokia Series 40 devices and supports all form factors: full-touch, including the Nokia Asha smartphone family; QWERTY; and non-touch, such as the popular Nokia C3-00, Nokia C2-03 and Nokia X3-02. The Nokia Xpress Browser is and will be pre-loaded on all current and future Nokia Series 40 devices, while users of existing compatible devices can download it from the Nokia Store. The browser is available in 87 languages in over 200 countries and territories.
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